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Programme Name :
Stream :
(2) Digital Technology and Innovation
Programme Code :
Duration :
[Semester Commencement：September 2025 | Application Deadline: 31 May 2025]
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Teaching Mode:
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The programme is recognised under the QF Level: 6
Registration No.: 24/000985/L6
Registration Validity Period: 01/01/2025 to 31/12/2026
PROGRAMME FEATURES
The Master of Business Administration in Digital Transformation Programme at THEi is a promising programme designed to meet the market and industry demand for relevant professionals. The Programme offers two streams: “Digital Business and Leadership” and “Digital Technology and Innovation“, catering to students’ career goals. Students can systematically learn new trends and methods in enterprise transformation management in the digital era, preparing them for future enterprise digital transformation.
This Programme not only emphasizes relevant professional knowledge and skills, but also prioritises practical experience and employment support. A key feature is the integration of industry case analyses into the modules, blending theory with practice to enhance students’ practical abilities and employability. The Programme includes a Capstone Applied Business Project that provides opportunities for students to study at leading companies undergoing digital transformation. By analyzing and studying cases from various industries, students can apply the theoretical knowledge to real-world scenarios, thereby enhancing their problem-solving skills in the workplace.
Programme Aims
This Programme aims to develop students’ understanding and capability to manage transformation and innovation in the current business environment so as to become digital transformers. Specifically, the Programme is to:
- Enhance students’ comprehensive understanding regarding the transformative influence of major frontier technologies on businesses and their broader implications on social and economic environment;
- Strengthen students’ competence in discharging key roles and exercising autonomy in the management of digital transformation and frontier technologies;
- Strengthen students’ competitive edge in the digitalisation or digital transformation landscape;
- Foster the advancement of students’ managerial and digital skill sets to effectively lead digital transformation initiatives and manage digital business processes; and
- Foster students’ new thinking in offering practical insights for business organisations to lead and thrive in the digital era.
CAREER PROSPECTS
Graduates from the Programme can pursue careers in corporate management, finance, business consulting and marketing. They will achieve their career goals through a wealth of career development services and alumni networks.
PROGRAMME-SPECIFIC ADMISSION REQUIREMENTS
- Recognised bachelor’s degree in Business Administration or IT or Technology related fields (or equivalent); OR
- Recognised bachelor’s degree with at least 3 years of relevant supervisory/ managerial work experience*.
and
- Language Requirement (Putonghua)
(i) Mother tongue/language is Putonghua; OR
(ii) Received a bachelor’s degree or above of which the MOI was Putonghua; OR
(iii) Have at least three years work experience in Chinese Mainland or other Putonghua speaking countries or regions (Singapore, Taiwan, etc.); OR
(iv) Have achieved at least Grade B, Level 3 in the Putonghua Shuiping Ceshi awarded by the State Language Commission (SLC); OR
(v) Demonstrate the Putonghua speaking competence through assessments in an interview
*Applicants who acquire a recognised bachelor’s degree with at least 3 years of relevant supervisory/ managerial work experience are required to submit a personal statement (in Chinese) regarding their reasons of applying for the Programme, expectation and a future plan of their study, together with a set of Curriculum Vitae (CV) and reference letter(s) from their present and/or past employers to demonstrate that the applicants have discharged the relevant supervisory/managerial roles for a minimum of 3 years. Shortlisted applicants may be required to attend an interview to assess their suitability.
TUITION FEE
The tuition fees are charged according to the number of credit points taken during a semester.
The tuition fee for academic year 2025/26 is $8,500 per credit. Tuition fees are subject to annual reviews.
For enquiry, please contact Department of Hospitality and Business Management (Telephone No: 3890 8222.)
PROGRAMME CURRICULUM
Students are required to complete 30 Institute Credit Points (CPs) to qualify for the Master’s degree award.
The Programme offers two streams, “Digital Business and Leadership” and “Digital Technology and Innovation” that provide a specialised spectrum of knowledge to address the increasing need for tackling issues and challenges confronted by the everchanging digital business environment.
Digital Business and Leadership stream
The Digital Business and Leadership stream covers important management concepts in the area of leadership and the application of marketing concepts in a digital business environment. Graduates from this stream will be able to:
- Critically interpret and review macro trends and offer insights of their impact on business organisations
- Formulate and evaluate long-term strategic plan that effectively adapts to a changing business environment and digital ecosystem; and
- Analyse the competitive landscape to create a sustainable market position and gain a competitive advantage.
Digital Technology and Innovation stream
The Digital Technology and Innovation stream emphasises on the management of digital innovation. Graduates from this stream will be able to:
- Identify, evaluate and apply the tools and techniques of innovation management within a variety of business scenarios;
- Communicate and integrate multi-disciplinary expertise related to digital innovation; and
- Formulate and implement start-up plans for technology-based businesses.
Core Module
Managerial Accounting and Finance |
Managerial Economics |
Digital Business Strategy and Transformation |
Digital Business Process and Operations |
Environmental, Social, and Governance (ESG) and Business Sustainability |
Capstone Applied Business Project |
Modules for Digital Business and Leadership Stream
Digital Marketing |
Global Business Environment |
Leadership and Strategy |
Modules for Digital Technology and Innovation Stream
Management of Digital Innovation |
Cyber Security in Business |
Strategic Innovation and Entrepreneurship |
Programme Elective Module
Business Intelligence and Analytics |
Ethics in a Digital World |
Cyber Law |
Organisational and Human Resources Management |
学系﹕
课程名称﹕
课程编号﹕
年期﹕
教学语言﹕
教学模式﹕
上课地点﹕
此新增之硕士学位课程有待香港学术及职业资历评审局审批，最新的课程内容及 相关资料将在此网页上更新。THEi高科院可因应情况于开学前取消该课程、修订课程名称和内容及/或更改开办课程的校园/场地，详情将将在THEi高科院网页上公布。
课程特色
THEi高科院之数字旅游及酒店业管理理学硕士课程是一个非常有前景的课程，为针对市场及行业对相关专才需求而设。因应全球旅游及酒店业快速的数字转型。香港作为领先的旅游枢纽和粵港澳大湾区门户，需要能够将先进技术与传统卓越服务相结合的专业人才，以提升游客在香港的体验。这有助于提升香港作为国际旅游目的地的形象和吸引力。本硕士课程也满足了与中国内地数字化旅游生态系统合作的需要，确保毕业生能够有效地与区域内的利益相关者进行沟通。学生可以系统地学习数字时代企业转型管理的新趋势和方法，为未来的企业数字转型工作做好准备。
本硕士课程不仅注重相关专业知识和技能，也十分重视实践环节和就业支持。其特色在于在科目加入行业案例分析，让理论与实践相结合，培养学员的实践能力和就业竞争力。课程设有应用商业总整项目科目，学员透过分析及研习旅游及酒店业实例，能把课堂所学贯彻执行并提高职场解难能力。
课程宗旨
- 提升学员对于新兴数字技术如何重塑旅游及酒店业营运的理解；
- 增强学员于旅游及酒店业机构中担任管理角色的自主性与领导才能；
- 增强学员在数字旅游与酒店业领域的竞争力；
- 装备学员具备战略和技术专业知识，以设计、实施和评估可持续的数字解决方案;及
- 激发创意解决问题及批判性思维能力，在数字时代中为旅游与酒店业机构中引领和发展提供实用策略
就业前景
本硕士课程的毕业生在各行各业均有良好的就业前景，特别是在旅游及酒店业相关领域，于粵港澳大湾区及其他地区发展事业。香 港作为国际旅游枢纽，本硕士课程为毕业生提供进军全球职场的有利条件。THEi高科院亦将通过多元化的职业发展服务及强大和校友网络，帮助毕业生在迅速发展的体育产业中实现职业目标。
课程指定入学条件
- 认可的相关领域学士学位﹙或同等学历﹚；或
- 认可的学士学位﹙或同等学历﹚，并具有至少一年相关行业工作经验#；或
- 认可的学士学位﹙或同等学历﹚，并具有至少三年非相关行业的管理/督导经验#。
- 语言要求
- 母语为普通话；或
- 学士学位或以上学历以普通话为教学语言；或
- 具备三年或以上中国大陆或其他普通话国家或地区工作经验；或
- 具备国家语言文字工作委员会颁发的普通话水平测试三级乙等或以上资格；或
- 通过面试评估展示普通话口语能力
学费
课程学费依据学生每学期修读的学分计算。
如有查询，请与酒店餐饮及工商管理学系联络 (电话: 852-3890 8222)。
课程结构
学生必须修毕30个学分，方能获颁发硕士学位。
核心单元
| 旅游及酒店业人工智能革命与应用 |
| 旅游及酒店业研究方法与数据分析 |
| 数码营销 |
| 旅游及酒店业智慧科技 |
| 数码业务策略及转型 |
| 可持续旅游及酒店业技术解决方案 |
| 顾客服务管理科技 |
| 数码世界的道德规范 |
| 应用商业总整专案 |
选修单元 (五选一)
| 旅游及酒店业盈收管理 |
| 策略性创新与创业精神 |
| 商业情报及分析 |
| 商业网络安全 |
| 全球旅游及酒店业创新 |