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Department :

Department of Hospitality and Business Management

Programme Name :

Master of Science in Digital Tourism and Hospitality Management #

Programme Code :

CF126102K

Duration :

1 Year (Full-time)
Students are required to attend daytime classes on four consecutive days from Friday to Monday each week [Expected Duration of Study：September 2026 to August 2027]
For those who are interested in studying the programme, please click here.

Medium of Instruction :

All modules of this programme are taught in Putonghua, and written assignments, projects and examinations are to be answered in Chinese.

Teaching Mode:

Face-to-face

Venue(s) :

Chai Wan Campus and/ or Taikoo Campus

The programme is recognised under the QF Level: 6
Registration No.: 24/000985/L6
Registration Validity Period: 01/01/2025 to 31/12/2026

#This new master’s degree programme for the Academic Year 2026/27 is undergoing the learning programme accreditation by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. The latest programme curriculum and relevant information will be updated on the website of THEi. THEi reserves the right to cancel the programme, revise its programme title and content, or change the offering campus or venue(s) before the commencement of study if circumstances so warrant. Details will be announced on the website of THEi.

PROGRAMME FEATURES

The Master of Science in Digital Tourism and Hospitality Management programme at THEi is a highly promising programme, designed to address the market and industry demand for relevant professionals in response to the rapid digital transformation of the global tourism and hospitality industry.  As a leading tourism hub, and the gateway to the Greater Bay Area (GBA), Hong Kong requires professionals adept at integrating advanced technologies with traditional service excellence to enhance visitors’ overall service experiences in the city. This in turn helps elevate Hong Kong’s profile and attractiveness as an international tourism destination. The Programme also meets the need for collaboration with the digital-driven tourism ecosystem in Chinese Mainland, ensuring that graduates can effectively communicate with stakeholders in the region.  

This Master’s Degree Programme not only focuses on relevant professional knowledge and skills, but also places great emphasis on practical application ability and career support of students.  Its distinctive feature lies in the inclusion of industry case analyses in the curriculum, integrating theory with practice to cultivate students’ practical abilities and employability.  The Programme includes a Capstone Applied Project, through which students analyse and study real-world examples from the tourism and hospitality industry, enabling them to implement what they have learned in the classroom and enhance their problem-solving skills in the workplace.

Programme Aims

This Programme aims to cultivate a new generation of professionals capable of enhancing the operational effectiveness and strategic success of digital tourism and hospitality initiatives in Hong Kong and beyond. By integrating these elements into the curriculum, graduates will be well prepared to navigate the complexities and demands of the rapidly evolving tourism and hospitality landscape.  Specifically, the Programme Objectives are to develop the following competences in students:

  • Enhance students’ understanding of how emerging digital technologies are reshaping tourism and hospitality operations;
  • Strengthen students’ autonomy and leadership capabilities for managerial roles in tourism and hospitality organisations;
  • Reinforce students’ competitive edge in the digital tourism and hospitality landscape;
  • Equip students with strategic and technical expertise to design, implement, and evaluate sustainable digital solutions; and
  • Inspire creative problem-solving and critical thinking skills, offering practical strategies for organisations to lead and thrive in the digital era of tourism and hospitality.

CAREER PROSPECTS

Graduates from this Master’s Degree Programme can pursue careers in tourism and hospitality related fields, developing their careers in the Greater Bay Area (GBA) and beyond.  As an international tourism hub, Hong Kong provides graduates with favourable conditions to enter the global workplace.  THEi will also help graduates achieve their career goals in the tourism and hospitality landscape through a wealth of diversified career development services and a strong alumni network.

PROGRAMME-SPECIFIC ADMISSION REQUIREMENTS

  1. A relevant bachelor’s degree or equivalent from a recognised institution; or
  2. A bachelor’s degree or equivalent from a recognised institution, with at least one year of working experience in related industry; or
  3. A bachelor’s degree or equivalent from a recognised institution, with at least three years of supervisory working experience in non-related industry.

and

4. Language Requirement (Putonghua)

(i)            Mother tongue/ language is Putonghua; or

(ii)           Received a bachelor’s degree or above of which the MOI was Putonghua; or

(iii)         Have at least three years working experience in Chinese Mainland or other Putonghua speaking countries or regions; or

(iv)          Have achieved at least Grade B, Level 3 in the Putonghua Shuiping Ceshi awarded by the State Language Commission (SLC); or

(v)           Demonstrate the Putonghua speaking competence through assessments in an interview.

Applicants are required to submit a personal statement (in Chinese) regarding their reasons of applying for the Programme, expectation and a future plan of their study, together with a set of Curriculum Vitae (CV) and reference letter(s) from their current and/or previous employers to verify the required amount and nature of working experience.  Shortlisted applicants are required to attend an interview to assess their suitability.

TUITION FEE

  • The tuition fees are charged according to the number of Institute Credit Points taken during a semester.
  • The tuition fee for academic year 2026/27 is $9,000 per Institute Credit Point. Tuition fees are subject to an annual review.

For enquiry, please contact the Department of Hospitality and Business Management (Telephone No: 852-3890 8222).

PROGRAMME CURRICULUM

Students are required to complete 30 Institute Credit Points to qualify for the master’s degree award.

Programme Core Module

AI Revolutions & Applications in Tourism & Hospitality

Smart Technologies in Tourism & Hospitality

Technologies in Customer Service Management

Research Methods & Data Analytics in Tourism & Hospitality

Digital Business Strategy & Transformation

Ethics in a Digital World

Digital Marketing

Technology Solution for ESG & Sustainable Tourism & Hospitality

Capstone Applied Project

Tourism & Hospitality Revenue Management
 Strategic Innovation & Entrepreneurship
Business Intelligence & Analytics
Cyber Security in Business
Innovations in the Global Tourism & Hospitality Industry

#Each module counts as 3 Institute Credit Points

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