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Dr ZHANG Yingxuan, Cynthia

  • Date February 4, 2025

Senior Lecturer

Department of Hospitality and Business Management

Contact details

Email: yxzhang@thei.edu.hk

Phone: +852 3890 8214

TEACHING AREAS

ESG and Business Sustainability

 

2010 – 2014Ph.D.
The University of Hong Kong
2005 – 2007M.Phil
The University of Hong Kong
2000 – 2004B.Sc.
Nankai University
Jan 2025 – PresentSenior Lecturer
Department of Hospitality and Business Management
Technological and Higher Education Institute of Hong Kong
Sep 2024 – Dec 2024Sessional Senior Lecturer
Department of Business Administration,
Hong Kong Shue Yan University
Sep 2013 – Aug 2024Sessional Lecturer
Department of Business Administration,
Hong Kong Shue Yan University
Sep 2010 – Dec 2024Research Project Manager and Senior Research Associate
SRS Consortium for Advanced Study in Dynamic Cooperative Games,
Hong Kong Shue Yan University
  • Coordinating Editor, International Game Theory Review
  • Technical Program Committee (TPC) Member of IEEE TENCON
  • ESG
  • Environmental Management
  • Game Theory
  • Operations Research
  • Certified Sustainable Development Planner (CSDP®)
  • Certified ESG Planner (CEP®)
  • SEEE Certified Carbon Trader (上海環境能源交易所認可碳交易員)
  • Professional ESG Planner (PEP®)
  • Professional Circular Economy Planner (PCEP®)
  • Certified ESG Professional (CESGP®)

 

Book

1.   Zhang, Y.X., Xu, Y.H., Li, H.Q. (2026). Sustainable Finance and ESG Integration. Nova Science Publishers, New York. ISBN: 979-8-90134-398-2.

2.   Zhang, Y.X. (2026). ESG Strategies: From Theoretical Foundations to Sustainable Business Practices. Wuhan University Press. ISBN:978-7-307-25516-6. [in Chinese: 張映璇. (2026). ESG 實踐：從理論到可持續商業. 武漢大學出版社.]

3.   Yeung, D.W.K., Petrosyan, L.A., Zhang, Y.X., & Cheung, F. (2017). BEST SCORES solution to the catastrophe-bound environment. Nova Science Publishers, New York, ISBN: 978-1-53610-924-5.

Book Chapter

1.    Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2025). Trade network with technology spillover: a dynamic fair-sharing cooperative solution. Annals of the International Society of Dynamic Games and Applications, forthcoming in 2025.

2.    Zhang, Y.X., & Wu, Z. (2025). Exploring key factors influencing Chinese Consumers’ behavioural intention and purchase behaviour on Taobao. In M. Law (Ed.), E-business unplugged: Enhancing interactive online experiences with live streaming and social media, pp. 112-133. Dr. Francis Cheung Business Analytics Research Centre, Hong Kong Shue Yan University.

3.     Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2024). Chapter 13. A cooperative game of technology spillover under durable strategies. In L.A. Petrosyan, V.V. Mazalov and N.A. Zenkevich (eds.), Frontiers of Dynamic Games. GTA 2022: Trends in Mathematics. Birkhäuser, Cham.

4.    Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2015). Chapter 12. Subgame consistent cooperative exploitation of species in ecosystems with facilitation. In V. Mazalov, D. Novikov, G. Ougolnitsky, and L. Petrosjan (eds.), Game Theory and Applications, Vol. 17, Game-theoretic models in mathematical ecology.

Refereed Articles

1.  Zhang, Y.X., Cui, X.L., & Zhang, R.R. (2026). AI’s Role in Enhancing the Ride-Hailing Economy: A Perspective Based on the ABC Model of Attitude. Forthcoming in International Journal of Business and Systems Research.

2.  Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2026). A Dynamic Network Game of the Fintech Industry: A Fair Gain-sharing Collaborative Solution. Forthcoming in Journal of the Operations Research Society of China.

3.  Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2025). A fair-sharing value for cooperative dynamic network games. Dynamic Games and Applications, 15(1), 358–362. DOI: 10.1007/s13235-024-00562-x.

4.  Zhang, Y.X., & Chai, Y.Y. (2025). How Pinduoduo’s E-commerce Experience Shapes Customer Satisfaction and Loyalty: Leveraging Social Networks. Journal of Electronic Commerce in Organizations, 23(1), DOI: 10.4018/JECO.381236.

5.  Li, H.Q., & Zhang, Y.X. (2025). Carbon capture and storage and infrastructure innovation in the presence of transboundary pollution: A differential game analysis. Journal of Industrial and Management Optimization, 21(6), 4331-4348. DOI:10.3934/jimo.2025055.

6.  Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2024). Managing interconnected production in a dynamic network: a fair gain-sharing collaborative solution. Contributions to Game Theory and Management, 17, 231–242. Retrieved from https://gametheory.spbu.ru/article/view/21477.

7.  Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2024). A dynamic network game of the fintech industry. Journal of the Operations Research Society of China, 12, 5-33. DOI:10.1007/s40305-022-00434-4.

8.  Zhang, Y.X., Law, M., Cui, X.L., & Huang, L.M. (2024). Social media commerce: an empirical study of platform, people and information from the trust. Journal of Systems and Information Technology, 26(2), 164-181. DOI: 10.1108/JSIT-07-2023-0123.

9.  Li, H.Q., & Zhang, Y.X. (2024). A differential game analysis of firms’ clean technology innovation with spillover effects and learning-by-doing in a duopoly market. International Game Theory Review, DOI: 10.1142/S0219198924400139.

10.  Luo, Y.F., Cui, X.L., Zhou, Q., Zhang, Y.X., & Liu, Q. (2024). Identifying exaggeration in ESG reports using machine learning techniques. Data and Information Management, 100084. DOI:10.1016/j.dim.2024.100084.

11.  Li, S.D., & Zhang, Y.X. (2023). Abatement technology innovation and pollution tax design: a dynamic analysis in monopoly, Energy Economics, 119 (March), 106569. DOI: 12.1016/j.eneco.2023.106569.

12.  Yeung, D.W.K., & Zhang, Y.X. (2023). On durable-strategies dynamic game theory. Contributions to Game Theory and Management, XVI, 311-324. DOI: 10.21638/11701/spbu31.2022.23.

13.  Yeung, D.W.K., & Zhang, Y.X. 2023 Bi-objective optimization: a pareto method with analytical solutions. Applied Mathematics, 14(1), 57-81. DOI: 10.4236/am.2023.141004.

14.  Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2021). Trade with technology spillover: a dynamic network game analysis. International Game Theory Review, 23(1), 2050011. DOI: 10.1142/S0219198920500115.

15.  Zhang, Y.X., & Bai, H. (2021). External costs of electricity: a review. Journal of Business and Social Science Review, 2(6), 95-109. DOI: 10.48150/jbssr.v2no6.2021.a1.

16.  Yeung, D.W.K., Zhang, Y.X., Bai, H., & Islam, S. (2021). Collaborative environmental management for transboundary air pollution problems: a differential levies game. Journal of Industrial and Management Optimization, 17(2), 517-531. DOI:10.3934/jimo.2019121.

17.  Zhang, Y., Bai, H., Hou, H., Zhang, Y., Xu, He., Ji, Y., He, G., & Zhang, Y.X. (2021). Exploring the consumption-based carbon emissions of industrial cities in China: a case study of Tianjin. Environmental Science and Pollution Research, 28(21), 26948-26960. DOI: 10.1007/s11356-021-12563-z.

18.  Zhang, Y.X. (2020). Regional collaborative electricity consumption management: an urban operations research model. Operations Research Forum, 1(4), 1-28. DOI: 10.1007/s43069-020-00034-z.

19.  Chen, Y., Yeh, A.G.O., Zhang, Y.X. (2017). Political tournament and regional cooperation in China: a game theory approach. Annals of Regional Science, 58(3), 597–622. DOI: 10.1007/s00168-017-0809-6.

20.  Bai, H.T., Qiao, S., Liu, T., Zhang, Y.X., & Xu, H. (2016). An inquiry into inter-provincial carbon emission difference in China: Aiming to differentiated KPIs for provincial low carbon development. Ecological Indicators, 60, 754–765. DOI: 10.1016/j.ecolind.2015.08.029.

21.  Yeung, D.W.K., Zhang, Y.X., & Yeung, P.M. (2016). A recursive sequence of sums of consecutive embedded coalitions. International Journal of Mathematical Analysis, 10(1), 9-14. DOI: 10.12988/ijma.2016.59227.

22.  Bai, H.T., Zhang, Y.X., Wang, H., Huang, Y., & Xu, H. (2014). A hybrid method for provincial scale energy-related carbon emission allocation in China. Environmental Science & Technology, 48(5), 2541–2550. DOI: 10.1021/es404562e.

23.  Yeung, D.W.K., Zhang, Y.X., Yeung, P.M., & Mak, D. (2010). Dynamic game of offending and law enforcement: a stochastic extension. International Game Theory Review, 12(4), 471-481. DOI: 10.1142/S0219198910002787.

Conference Papers and Journalistic Articles

1.  Zhang, Y.X. (2026). ESG-Integrated Hedging for Commodity Procurement: A Conceptual Framework for Copper and Electricity. The 25th Wuhan International Conference on E-business, Ningbo, China, May 28-31, 2026.

2.  Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. (2024). Managing Interconnection of Electricity Generation, Transmission and Distribution: A Dynamic Collaborative Solution. TENCON 2024 – 2024 IEEE Region 10 Conference (TENCON), Singapore, pp. 994-997, Doi: 10.1109/TENCON61640.2024.10902846.

3.  Luo, Y.F., Cui, X.L., Zhou, Q., & Zhang, Y.X., & Liu, Q. (2023). Identifying Exaggeration in ESG Reports using Machine Learning Techniques. 2023 International Conference on Images, Machine Learning, and Artificial Intelligence, Shenzhen, 30 December 2023.

4.  Yeung, D.W.K., Yuen, T., & Zhang, Y.X.: The Economics Behind the Evolution of the FinTech Industry. International Conference: The Evolution of Digital Entrepreneurship, FinTech and FinReg, Hong Kong, 24 March 2021.

5.  Yeung, D.W.K., & Zhang, Y.X. (2020). A Dynamic Network Game of Trade Augmentation under Technology Spillover. 31 Stony Brook International Conference on Game Theory Workshop on Differential Games, Stony Brook, New York, 27-28 July 2020.

6.  Lam, L., Lui, A., & Zhang, Y.X. (2019) A New Game Theory Paradigm from HKSYU. SHUE YAN Newsletter, December 2019/January 2020 Combined Issue, pp.2-3.

7.  Xu, Y.H., & Zhang, Y.X. (2012). Overcoming Market Failures with Cooperation (in Chinese: 合作戰勝不完全競爭市場). Hong Kong Economic Times, 29 Feb 2012.

8.  Yeung, D.W.K., & Zhang, Y.X. (2012). Industrial Pollution Problems in Pearl-River-Delta and Mechanism Design for an Inter-regional Management Regime. In Proceedings of the 7th Annual Conference of the Asian Studies Association, S.C. Chan (ed.), Shue Yan University, Hong Kong, 2-3 March 2012, pp.201-231.

9.  Xu, Y.H., Zhang, Y.X., Thomas Chen. X. (2012). Regime-Switching Volatility: Evidence from the Hong Kong Stock Exchange. In Proceedings of the 7th Annual Conference of the Asian Studies Association, S.C. Chan (ed.), Shue Yan University, HK, 2-3 March 2012, pp.512-518.

10.  Zhang, Y.X. (2009). From St. Petersburg University’s Mathematics Tradition to Financial Tsunami (in Chinese: 從聖彼得堡數學談到金融海嘯). Ming Pao Daily News, 24 May 2009.

11.  Yeung, D.W.K., & Zhang, Y.X. (2008). On Financial Constraint in Intertemporal Cooperative Pollution Management Games. TOCSIN Cambridge Meeting, Judge Business School, Cambridge, K., 10-11 December 2008.

12.  Yeung, D.W.K., & Zhang, Y.X. (2008). Environmental Problems in China: From Kyoto Protocol and Bali Roadmap to Foundations for a Cooperative Game-theoretic Solution. International Workshop on “Modeling Technology Oriented RD&D Strategic Cooperation for Climate Change Mitigation: Methodological Issues and Alternative Policy Scenarios”, Venice, Italy, 17-18 March 2008.

13.  Zhang, Y.X. (2007). Challenge to Coastal Zone Management System in Shantou, China. International Conference on Contemporary China Studies, The University of Hong Kong, HK, 5-6 January, 2007.

14.  Zhang, Y.X. (2006). An Integrated Approach towards Coastal Zone Management in Shantou. 2006 Annual Meeting of the Association of American Geographers, Chicago, Illinois, USA, 7-11 March, 2006.

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